Blogging is one of the most valuable tools that businesses have to engage with customers. A blog positions you as a knowledge expert and allows you to share the knowledge, opinions and expertise that are relevant to your industry.
Creating blog content increases the likelihood of your website being found in a search engine query. Why is that? Well, think about how often you update your website – probably not all that often. But every time you write a blog post, you are creating a new indexed page on your website and that’s one more cue for Google (or whatever search engine is looking) that your website is active. Every new indexed page is one more opportunity for your website to show up in an organic search.
Aside from being discovered by search engines, a blog also helps you get discovered via social media. Every time you write a blog post, you can share it on your social media sites – Twitter, LinkedIn, Facebook, Google+, Pinterest, etc. – and every one of your friends or followers can not only click on the link to read your post but can also share it with their friends and followers, exposing your business to a new audience that doesn’t yet know you.
Between the two, the blog is a powerful marketing tool that positions your business as authentic and knowledgeable.
So, if you’re not blogging, it’s time to get started or get left behind.