Date: January 5, 2017 Author: Kevin Maynard Categories: Business Development
At the end of 2016, we wrote about hitting the business development sweet spot. Business owners (or the person responsible for generating new business) needs to spend between 20% and 30% of their time on business development activities to maximize growth and generate sales. So, in a typical 40-hour work week, that means spending between 8 and 12 hours per week on business development activities (although it’s fine to maintain an average over the course of a month rather than a week).
The big question is, what exactly counts towards that time and what is simply a cheater’s way to pad the timesheet?