Your website is a big part of your business’s image. In fact, your website is probably the first place potential customers will look to find out more about who you are and what you do. And if it was built once upon a time and then left to wither away online, it is most definitely not allowing you to put your best foot forward.
But sadly this scenario is not uncommon. Small businesses often create a website because they understand the importance of having a presence online, but the pressing day-to-day demands of running their business means that website maintenance gets pushed to the side.
If your website has any of these blasts from past design eras, it’s a pretty clear sign that your website needs some attention.
- It has more copy than images. The more copy the better is an old-fashioned website design theory. Huge swaths of copy blocks would be included on every page to tell customers anything and everything they need to know about the company. The problem is that no one read past the first line. Today, website copy needs to be short, sweet and to the point. An entire paragraph worth of copy can be condensed into just a sentence or two. Better yet, multiple pages of copy can likely be boiled down to a single page.
- It has no images. Once upon a time, loading images on web browsers was a painful experience and so websites that wanted to be seen and heard simply avoided them. Now, no images to draw the viewer’s eye are a signal for visitors to click on the big red ‘x’ at the top of the page.
- It was created in Adobe Flash, plays music automatically or has scrolling text bars. These three concepts scream early 2000s web design. If you’re still doing it, stop now.
- It’s not mobile-friendly. It’s a mobile world and smartphones are quickly becoming the primary technology used by consumers to surf the web. If your website doesn’t respond accordingly, you’re losing eyeballs faster than you can count.
- There are links that lead to now defunct web pages. A while ago, I wrote about fact checking, and this applies to every link on your website. If your links are leading to defunct pages, it will frustrate visitors and send them running to your competitors.